Can this new protein-infused vodka help with bodybuilding? Ask The Situation

A new protein-infused vodka from the States known as Devotion may be making its way to Canada in the near future, according to the product’s Facebook page. “We will be getting Canada devoted this next week. Hold tight,” the page said.

And hold tight we shall. The concept behind Devotion Vodka is as simple as it is incongruous: the 80-proof booze contains a bodybuilding supplement known as PeptoPro—a milk protein derived from casein. The idea was apparently born when company president Drew Adelman realized there was a niche market of people who “wanted to adhere to their lifestyle, and also have a good time.”

While the product’s Web site makes no claims about the vodka’s muscle-building effectiveness, its new spokesperson is the infamous fitness buff–partier Mike Sorrentino—better known as The Situation.

As for getting the product on shelves in Ontario, we’re not holding our breath, seeing as how simply having a cool bottle or an uncool mascot is liable to get a product banned here. In the meantime, we suppose we’ll have to get buff the old-fashioned way: while sober.

• We’ve Got a Situation – Devotion Vodka [Slashfood]