Ivan Reitman at the Reitman Square dedication held at TIFF Bell Lightbox (Image: Sonia Recchia/Getty Images)
Yesterday wasn’t quite TIFF, but it was the perfect occasion to get some buzz for a homegrown project before the celebrities arrive. Piers Handling, Dan Aykroyd and Adam Vaughan were on hand for the dedication of Reitman Square, named after Leslie and Clara Reitman, the parents of Ivan (and grandparents of Jason), who once owned a car wash at this site. Ivan, along with his sisters Agi Mandel and Susan Michaels, donated the $22-million plot of land that now houses the Bell Lightbox.
Director Jason Reitman, Genevieve Robert-Reitman, director/producer Ivan Reitman, Catherine Sternberg and Philip Sternberg attend the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
Director Jason Reitman, Genevieve Robert-Reitman, director/producer Ivan Reitman, Catherine Sternberg and Philip Sternberg attend the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
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Susan Michaels, director Ivan Reitman and Agi Mandel attend the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
Susan Michaels, director Ivan Reitman and Agi Mandel attend the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
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Dan Aykroyd (a.k.a. Ray Stantz) at the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
Dan Aykroyd (a.k.a. Ray Stantz) at the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
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Adam Vaughan speaks at the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
Adam Vaughan speaks at the Reitman Square dedication held at TIFF Bell Lightbox just before TIFF kicks off (Image: Sonia Recchia/Getty Images)
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Director Jason Reitman and director and CEO of TIFF Piers Handling at the Reitman Square dedication held at TIFF Bell Lightbox (Image: Sonia Recchia/Getty Images)
Director Jason Reitman and director and CEO of TIFF Piers Handling at the Reitman Square dedication held at TIFF Bell Lightbox (Image: Sonia Recchia/Getty Images)
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Ivan Reitman at the Reitman Square dedication held at TIFF Bell Lightbox (Image: Sonia Recchia/Getty Images)