
Are we witnessing the groundwork being laid for an OVO x Xavier Trudeau collab?
The former prime minister’s son, who goes by Xav professionally, recently joined popular content creator Dr. Hobs to try the new OVO McDonald’s meal. Nite Sprites in hand, they sat in the front seats of a car and chatted about the 18-year-old R&B artist’s celebrity encounters. (Yes, he’s met his dad’s girlfriend, Katy Perry: “She’s cool. She’s nice.”)
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Hobs asked Xav if he’d ever met Drake. It was a reasonable segue given that they were there to sample a Drake-inspired fast food feast, but Xav’s answer has us wondering if there’s more to it.
Apparently Xav and Drake met at the Raptors’ championship parade back in 2019. More recently, Xav was invited to Drake’s son’s birthday party. “I introduced myself, and he was like, ‘Oh, yeah, yeah, yeah, I listen to your music. Keep doing your thing. It’s fire.’ That meant a lot. He gave me some really good advice,” said Xav.
The young Trudeau seems to be amassing valuable career guidance wherever he goes. He also said he and Perry had “talked for hours about my music and advice and next steps for me,” though they did not discuss the singer’s trip to space.
Xav is already signed to Ottawa-based record label Pathway Music Group, but the CanCon synergy would soar to new heights if he joined the ranks of PartyNextDoor and Majid Jordan on OVO.
Is this simply a clip of two guys having a friendly branded lunch in a car, or could this be the work of crafty publicists soft-launching Ottawa’s Very Own?
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Carly Lewis is a journalist whose work has appeared in the New York Times and the New York Times Magazine, Vanity Fair, Wired, Interview Magazine, Pitchfork, Elle, and Maclean’s, where she is a contributing editor. Her work has been recognized by the National Magazine Awards and the Digital Publishing Awards. She reports on city life, culture—including what people do online—politics, art and crime. She received the Dave Greber Freelance Writers Award for “The Murder of Ashley Wadsworth,” an investigative feature about a Canadian teenager who was killed by a man she met on social media, published by Maclean’s.