The Toronto Raptors are considering changing their team colours to black and gold
The Toronto Raptors’ ongoing rebranding efforts haven’t succeeded in doing much more than putting Drake and Rob Ford on a stage together, but today we finally got a glimpse of the future—and it turns out the future is dressed like a Swarovski bumble bee.
The Star’s Doug Smith writes that Raptors management is “definitely” considering switching the team’s uniforms from red and white to black and gold, starting in the 2015-16 season. He adds that he’s heard nothing to suggest that the colour change has actually been decided upon. The Raptors are still in the middle of executing a strategic self-reinvention plan—apparently losing constantly isn’t great for a team’s image—and nothing has been officially announced yet.
There’s a chance that this leak is part of the overall strategy—a subtle attempt to gauge public reaction to a potential new colour scheme. So, what do you think? Let us know, below.
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![](http://www.facebook.com/sharer.php?u=https://torontolife.com/city/toronto-raptors-apparently-considering-changing-team-colours-black-gold/&title=The Toronto Raptors are considering changing their team colours to black and gold&picture=https://torontolife.com/wp-content/uploads/2013/12/toronto-raptors-mascot-624x395.jpg&description=[caption id="attachment_252883" align="alignnone" width="656"] The Toronto Raptors mascot, in team regalia. (Image: Double Feature)[/caption]
The Toronto Raptors’ ongoing rebranding efforts haven’t succeeded in doing much more than putting Drake and Rob Ford on a stage together, but today we finally got a glimpse of the future—and it turns out the future is dressed like a Swarovski bumble bee.
The Star’s Doug Smith writes that Raptors management is "definitely" considering switching the team’s uniforms from red and white to black and gold, starting in the 2015-16 season. He adds that he’s heard nothing to suggest that the colour change has actually been decided upon. The Raptors are still in the middle of executing a strategic self-reinvention plan—apparently losing constantly isn't great for a team's image—and nothing has been officially announced yet.
There’s a chance that this leak is part of the overall strategy—a subtle attempt to gauge public reaction to a potential new colour scheme. So, what do you think? Let us know, below.
[poll id="131"]){kind=link}
Why don’t you ‘fix’ the actual team first before deciding their colours again? These marketing ploys will have marginal affects in bringing the fans to games. Creating a better team that can garner more wins and overall better games will fill seats, not a new paint job.
go to blue and white like every other toronto team.
(except the rock of course)
If this team wants to win they need to go back to the original purple jersey when VC was around. Fans would go crazy and the stadium would be loud, who cares what people think saying it looks like Barney, they don’t know ball. Charlotte went back to its original colours when they were the hornets, I’m sure they going to get a lot of recognition for bringing back the old and we need to do the same. Even players such as Kevin Durant expresses their love for the purple jersey, it made him want to initially play for the raptors. These marketing people don’t know what they are doing. Beside black and gold was worn by Lakers already. Boo that sucks get a new idea.
ah the drake influence has already been felt…OVO X RAPTORS…I guess the Raptors are starting from the bottom, make sense.
They got rid of Rudy Gay & Andrea Bargnani.. how much fixing do you want them to do????
That wasn’t really black and gold that was Black and Yellow, If you’ve seen the OVO logo you’d know that their black and gold would be significantly different from the Lakers black and “gold”.
Throwbacks are throwbacks for a reason, Raptors had nice jerseys back then but that was back then and should stay back then until the team wins more games.
Agree, save the best for last!
Why not Blue and White? The leafs Jays and Argos are “Blue & White”.
They need their own identity. Black and gold fits the bill. They are not the leafs people. Get that to your head. And drake will decide to enforce a scheme otherwise,
Black red and white is the best colours this team has ever gotten, any other colour are garbage. These colour are hard and show not to fuck with us, dont change to soft white and blue so soft those colours…
How about changing our name too. Why are we named after an extinct species? Makes sense that we suck. I also love tom cruise and justin timberlake.
I really hope Drakes Bohemian Grove Owl isn’t the new logo .
By 2016 we’ll look so nice when everybody comes to the city for all star
No
True.
No