The Toronto Raptors are considering changing their team colours to black and gold
The Toronto Raptors’ ongoing rebranding efforts haven’t succeeded in doing much more than putting Drake and Rob Ford on a stage together, but today we finally got a glimpse of the future—and it turns out the future is dressed like a Swarovski bumble bee.
The Star’s Doug Smith writes that Raptors management is “definitely” considering switching the team’s uniforms from red and white to black and gold, starting in the 2015-16 season. He adds that he’s heard nothing to suggest that the colour change has actually been decided upon. The Raptors are still in the middle of executing a strategic self-reinvention plan—apparently losing constantly isn’t great for a team’s image—and nothing has been officially announced yet.
There’s a chance that this leak is part of the overall strategy—a subtle attempt to gauge public reaction to a potential new colour scheme. So, what do you think? Let us know, below.
[poll]
NEVER MISS A TORONTO LIFE STORY
Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.
