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The Toronto Raptors are considering changing their team colours to black and gold

By Steve Kupferman
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The Toronto Raptors mascot, in team regalia. (Image: Double Feature )
The Toronto Raptors mascot, in team regalia. (Image: Double Feature)

The Toronto Raptors ongoing rebranding efforts haven’t succeeded in doing much more than putting Drake and Rob Ford on a stage together, but today we finally got a glimpse of the future—and it turns out the future is dressed like a Swarovski bumble bee.

The Star’s Doug Smith writes that Raptors management is “definitely” considering switching the team’s uniforms from red and white to black and gold, starting in the 2015-16 season. He adds that he’s heard nothing to suggest that the colour change has actually been decided upon. The Raptors are still in the middle of executing a strategic self-reinvention plan—apparently losing constantly isn’t great for a team’s image—and nothing has been officially announced yet.

There’s a chance that this leak is part of the overall strategy—a subtle attempt to gauge public reaction to a potential new colour scheme. So, what do you think? Let us know, below.

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