The TTC is launching a new wayfinding pilot at six downtown stations ahead of the World Cup
It’s meant to help 300,000 visiting soccer fans—and daily riders who get lost easily—navigate our transit system
The Toronto Transit Commission has announced that it will launch a new wayfinding pilot at six downtown stations ahead of this summer’s FIFA World Cup.
Starting in June and remaining in operation until September, the pilot will run at Bathurst, Bloor-Yonge, Dufferin, King, St. Andrew and Union, and is intended to help transit users navigate some of Toronto’s busiest subway stations.
Related: The free FIFA Fan Festival tickets sold out within hours
A media advisory published by the TTC today explained that the pilot will introduce an alpha-numeric identification system at station exits, transfer points and other locations. Each marked zone directs customers to nearby landmarks, street corners and transit connections, particularly those needed to access World Cup events.
“Customers will begin noticing new yellow directional signage in stations beginning today, as well as updated signage listing local destinations and corresponding exit codes,” the advisory said. “This information will also be integrated in the TTC’s public data, allowing third-party transit apps to guide riders directly to a specific entrance/exit.”
Toronto’s first World Cup match will take place on June 12 at BMO Field.
Related: World Cup traffic will be 10 per cent worse than regular traffic
Carly Lewis is a journalist whose work has appeared in the New York Times and the New York Times Magazine, Vanity Fair, Wired, Interview Magazine, Pitchfork, Elle, and Maclean’s, where she is a contributing editor. Her work has been recognized by the National Magazine Awards and the Digital Publishing Awards. She reports on city life, culture—including what people do online—politics, art and crime. She received the Dave Greber Freelance Writers Award for “The Murder of Ashley Wadsworth,” an investigative feature about a Canadian teenager who was killed by a man she met on social media, published by Maclean’s.
