
Biohacking—a series of bizarre self-optimization practices beloved by tech entrepreneurs, including cryotherapy and hyperbaric oxygen chambers—has a new headquarters in Toronto.

Supernatural, housed in the old SoulCycle Yorkville location, is a 5,000-square-foot facility promising that, if we manage our bodies like fragile luxury vehicles—machines requiring constant calibration, retooling and mysterious fluids—we may get a few more good years out of them.
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The wellness outpost, which offers a bifurcated menu of “inner” and “outer” offerings, was founded by John Kozman, the entrepreneur behind Laserbody MD. The “outer” centres around simulating the look of youth, with Botox, facials, hair-restoration and electromagnetic body sculpting.
The “inner,” meanwhile, is all about restoring the body to a blissful, baby-like state through New Age–y sensory experiences like photobiomodulation—a.k.a. bathing in coloured lights—and cryotherapy, where shivering half-naked under an icy fan mimics the norepinephrine spike of a cold plunge. More medical-leaning “inner” offerings include vitamin injections, immune-boosting IV drips and sessions in a hyperbaric oxygen chamber.

“Hospitals use oxygen chambers for things like wound healing and tissue repair,” says head of programming Louise Upperton. “It’s being used for longevity treatments now because some studies show that it lengthens the telomeres on the caps of your DNA. It’s not a proven medical treatment, but people tend to feel really good when their cells have more oxygen.”

Supernatural’s claim to fame, however, are its three modalities that use sound and frequency therapy. In the Reset room, users put on an eye mask and headphones to recline in zero-gravity chairs as a guided meditation plays and the space pulses with coloured lights and gentle vibrations. Upperton says users often leave in a creative flow state. Another, similar room offers pulsed electromagnetic field therapy, exposing users to low-frequency waves that purportedly stimulate electrical activity in cells. “It feels like a personal battery charge,” says Upperton.
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A third room is decked out with a vibroacoustic floor and a massive audio-reactive light feature on the ceiling. The plan is to host small group sound baths and Upperton’s meditative yoga classes here in the near future.

It’s hard not to notice that the cost of all this self-improvement adds up quickly—especially at the suggested frequencies. (Supernatural recommends accessing their offerings weekly.) The cheapest option is the 60-minute “Supercharge Circuit” at $188, which includes time in the Reset room plus a spin in the full-body cryotherapy chamber and light-pod bed. Prices rise quickly from there. Treatments also have suggested add-ons like vitamin shots, which range from $50 for B12 to $100 for NAD+, which supposedly boosts energy and metabolism.

The “About” page on Supernatural’s website reads, “Why settle for ‘well’ when we’re meant to feel extraordinary?” While metamorphosing into a demigod may sound appealing to some, others may prickle at the suggestion that achieving mere wellness is a letdown. After all, why subject yourself to light torture in service of the fiction of eternal life? But, for Kozman and his team, it’s a harmless invitation to tinker around with some quasi-futuristic tools that may help smooth out an emotionally draining week.
Lindsey King is a Toronto-based writer and editor whose work can be found in Toronto Life, Maclean’s, Canada’s 100 Best and more. She is interested in arts and culture, food and drink, architecture, design, and real estate stories