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Sign of spring #3: Rogers tries really, really hard to inspire confidence in the Blue Jays’ chances

As inevitable as the swallows returning to Capistrano, the Toronto Blue Jays will be alighting in Toronto for their home opener this week. Equally inevitable is the hope for a banner season, with Rogers (the team’s owner, broadcaster and landlord) riding that hope to big cash payoffs. After watching this inspiring commercial, however, we’re totally buying into the hype. We’ll be tuning in on Friday to see Toronto’s boys of summer take on the Minnesota Twins at the Rogers Centre. Maybe this will be the Jays’ year after all.

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