VIDEO: Men scream for Bieber, likely in hopes of getting a moustache ride

It was only a matter of time before Justin Bieber’s handlers extended his media reach from star-struck teenage girls to full-grown men. Of course, we shudder at the thought of adult males fawning over a boy who sings about girls, but in the world of Bieber, where every day is a PR blitz, it must be difficult to be creative (recent campaigns publicity stunts have included his Johnson auction and baby daddy drama). So we weren’t exactly surprised to see New York department store Macy’s tap the Biebz for a Black Friday ad, wherein men all over town are screaming (joyously) at the sight of the no-longer-fresh-faced boy—he currently looks like a young John Waters sporting a dirt moustache (but he was almost a father, so we’ll give him a break).