Inside Warby Parker’s first Canadian store on Queen West
Shopping for spectacles on Queen West just got a little cooler. Warby Parker, the New York–based maker of stylish frames that don’t cost an arm and a leg, officially opened the doors to its Queen and Euclid location this month. Like its other stores, this one appeals to bibliophiles by channelling library vibes: novels from iconic Canadian authors like Margaret Atwood and Sheila Heti are for sale, sophisticated walnut pannelling covers the walls and the checkout counter is under a backlit sign that reads “Reference Desk.” Which is to say nothing of the hundreds of pairs of specs that line the shelves, each of which is named after a famous author, character or other literary figure.
The store’s terrazzo tiles and custom-made brass lamps are meant to resemble a government building:
The brand worked with renowned New Yorker illustrator Maira Kalman (who also illustrated Elements of Style) on a bookish mural that covers the entire back wall:
For its north-of-the-border launch, Warby Parker designed an exclusive style with blue-tinted lenses and translucent frames that’s only available at this Toronto location ($150):
All the books displayed below the frames are for sale:
The brand also created a guide on the best places to read in Toronto. It was designed by artist Jason Polan:
Here’s a look inside:
This regal dog sculpture is sitting on co-ordinating hard covers (these jacket-less books are purely for decoration):
Also available in the store are a collection of reading-themed stationery cards designed by American fashion illustrator Joana Avillez:
This pair of playful sunglasses was made for a Bellwoods park party ($150):
684 Queen St. W., 437-889-0046, warbyparker.com.