Like Aritzia? Its cooler sister, Wilfred, is opening up its first Canadian boutique in Toronto this August
Like Aritzia? Its cooler sister, Wilfred, is opening up its first Canadian boutique in Toronto this August
By Kevin Naulls | July 28, 2011
By Kevin Naulls | 07/28/2011
Aritzia is one of those brands most women can enjoy, because the clothes are fairly unassuming, trendy and mid- to high-end. The brand has announced that on Aug. 25, Aritzia’s luxury fabric–heavy Wilfred label will be opening its first Canadian boutique in a 1,600-square-foot space in the Eaton Centre, and it will carry their Wilfred , Wilfred Free and Le Fou by Wilfred labels. Every time we pass an Aritzia in Toronto, it’s packed to the walls with TNA -clad 20-somethings and prep school girls, so we can only imagine what kind of support this new endeavour will receive. Come opening day, we think we’ll see a crowd forming, not unlike protesters picketing outside their workplace. But don’t worry, it is in a mall, so there will be more than one of everything. Not familiar with the label? Check out our gallery of 25 looks from the three collections to see if Wilfred is something to get excited about after the jump.
81894 Heloise blouse, Père pant Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-13-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-13.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-13.jpg 565 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-13/ wilfred-13 0 0
81893 Alexa dress Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-12-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-12.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-12.jpg 602 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-12/ wilfred-12 0 0
81892 Loti kimono, Bastille pant Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-11-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-11.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-11.jpg 611 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-11/ wilfred-11 0 0
81891 Vizier jumpsuit Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-10-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-10.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-10.jpg 548 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-10/ wilfred-10 0 0
81890 Dauphine jacket, Josephine tank, Cannes shorts Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-9-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-9.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-9.jpg 544 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-9/ wilfred-9 0 0
81889 Guinevere sleeveless blouse, Paradis shorts Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-8-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-8.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-8.jpg 608 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-8/ wilfred-8 0 0
81888 Phillipe tank, Senlas skirt Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-7-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-7.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-7.jpg 579 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-7/ wilfred-7 0 0
81887 Dauphine jacket, Violette dress Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-6-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-6.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-6.jpg 576 718 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-6/ wilfred-6 0 0
81886 Loti kimono, Marseille pant Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-5-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-5.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-5.jpg 549 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-5/ wilfred-5 0 0
81885 Anais tank, Lille pant Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-4-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-4.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-4.jpg 555 720 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-4/ wilfred-4 0 0
81884 Seraphine blouse, Senlas skirt Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-3-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-3.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-3.jpg 553 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-3/ wilfred-3 0 0
81883 Sabine dress Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-2-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-2.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-2.jpg 570 720 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-2/ wilfred-2 0 0
81882 Anouk tank, Cannes shorts Wilfred https://torontolife.com/wp-content/uploads/2011/07/Wilfred-1-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-1.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-1.jpg 599 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-1/ wilfred-1 0 0
81900 Aimé blouse, Reve shorts Le Fou by Wilfred https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-6-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-6.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-6.jpg 624 677 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/le-fou-6/ le-fou-6 0 0
81899 Verité dress Le Fou by Wilfred https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-5-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-5.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-5.jpg 599 719 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/le-fou-5/ le-fou-5 0 0
81898 Aimé striped blouse, Vida skirt Le Fou by Wilfred https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-4-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-4.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-4.jpg 624 705 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/le-fou-4/ le-fou-4 0 0
81897 Bisous dress Le Fou by Wilfred https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-3-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-3.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-3.jpg 613 720 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/le-fou-3/ le-fou-3 0 0
81896 Monde Blazer, Coeur sleeveless blouse, Joie shorts Le Fou by Wilfred https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-2-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-2.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-2.jpg 624 653 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/le-fou-2/ le-fou-2 0 0
81895 Swann dress Le Fou by Wilfred https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-1-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-1.jpg https://torontolife.com/wp-content/uploads/2011/07/Le-Fou-1.jpg 624 653 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/le-fou-1/ le-fou-1 0 0
81881 Marquette shirt, Orly Henley T-shirt, Simon terry shorts Wilfred Free https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free.jpg 609 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-free/ wilfred-free 0 0
81880 Pierrot shirt, Picault terry pant Wilfred Free https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-6-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-6.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-6.jpg 633 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-free-6/ wilfred-free-6 0 0
81879 Pierrot shirt, Eugene hooded sweater, Maxime shorts Wilfred Free https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-5-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-5.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-5.jpg 611 720 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-free-5/ wilfred-free-5 0 0
81878 Caron cape, Felix Henley sweater, Simon terry shorts Wilfred Free https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-4-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-4.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-4.jpg 578 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-free-4/ wilfred-free-4 0 0
81877 Athos tank, Picault terry pant Wilfred Free https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-3-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-3.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-3.jpg 573 721 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-free-3/ wilfred-free-3 0 0
81876 Champlain sleeveless jacket, Lex tank, Picault terry pant Wilfred Free https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-2-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-2.jpg https://torontolife.com/wp-content/uploads/2011/07/Wilfred-Free-2.jpg 594 716 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred-free-2/ wilfred-free-2 0 0
81912 Wilfred https://torontolife.com/wp-content/uploads/2011/07/WILFRED1-96x96.jpg https://torontolife.com/wp-content/uploads/2011/07/WILFRED1.jpg https://torontolife.com/wp-content/uploads/2011/07/WILFRED1.jpg 656 400 [] https://torontolife.com/style/wilfred-arrives-in-toronto-this-august/slide/wilfred1/ wilfred1 0 0
“Aritzia is one of those brands most women can enjoy…” except those who can’t squish into a medium or below (which, believe it or not, is likely more than half of the women out there). I hope Wilfred will rethink its sizing, and take on a more inclusive approach which is a way cooler thing to do.
Whitney: You mean vanity sizing, which is what nearly every mass-production label is doing. No, it’s not cool to lie to yourself about your actual size; normal-sized people (not over-weight people), are finding it increasingly difficult to find affordable clothing that fits properly. Are fit people supposed to succumb to gluttony and apathy in order to fit into clothing these days?
Since my size is not that of the norm, but rather that of a “small” asian, I find it difficult to find tops that dont’t look too big on me. Artizia offers me an easy and enjoyable shopping experience: great styles, fun staff, and clothes that FITS! I am a HUGE fan of Artizia, especially of the styles offered by their Wilfred brand. I am looking forward to Wilfred’s opening in the city.
I just bought two Wilfred dresses at Aritzia, and am keeping my eye on a Wilfred coat for this winter. I hope they’ll bring a Wilfred store to Vancouver too.
No snark intended to Whitney, but I really doubt Wilfred’s sizing is going to change. Wilfred’s sizes do fit very small compared to other brands but I doubt that was unintentional.
Bad bad bad experience at this store. Beware of the return policy. I totally got duped by the agressive sales people. They really pressure you into buying something then they dont tell you its final sale. Girls are really snobby. I have never experienced such annoying service. I really regret my purchase.