New magazine caters to Toronto’s wealthiest homeowners, revives classism
Last week Toronto’s wealthiest homeowners likely received one of the 25,000 free copies of Toronto Home Magazine, a new publication that showcases the city’s most glamorous and expensive abodes. Those copies are for select neighbourhoods only, where residents could conceivably afford the luxuries advertised (if the rest of the plebs want a whimsical glimpse, they’ll have to buy it on newsstands).
First launched as Montreal Home Magazine, the local version will be published six times a year. With more bourgeoisie and “off-the-charts-spectacular” homes in Toronto than in Montreal, publisher Leah Lipkowitz expects to at least reproduce the original’s success. “Obviously the most beautiful things are very expensive,” said Lipkowitz, by way of an explanation of the magazine’s ethos on the CBC’s Metro Morning. “That’s just the reality. When you have an unlimited budget, you’re going to come up with a work of art.” To which we respond, this.
![](http://www.facebook.com/sharer.php?u=https://torontolife.com/real-estate/toronto-home-magazine/&title=New magazine caters to Toronto’s wealthiest homeowners, revives classism&picture=https://torontolife.com/wp-content/uploads/2011/10/oct11TorontoHomeGraph-624x427.gif&description=[caption id="attachment_94941" align="aligncenter" width="656" caption="Toronto’s elite neighbourhoods, according to the distribution of free copies of Toronto Home Magazine"][/caption]
Last week Toronto’s wealthiest homeowners likely received one of the 25,000 free copies of Toronto Home Magazine, a new publication that showcases the city’s most glamorous and expensive abodes. Those copies are for select neighbourhoods only, where residents could conceivably afford the luxuries advertised (if the rest of the plebs want a whimsical glimpse, they’ll have to buy it on newsstands).
First launched as Montreal Home Magazine, the local version will be published six times a year. With more bourgeoisie and “off-the-charts-spectacular” homes in Toronto than in Montreal, publisher Leah Lipkowitz expects to at least reproduce the original’s success. “Obviously the most beautiful things are very expensive,” said Lipkowitz, by way of an explanation of the magazine’s ethos on the CBC’s Metro Morning. “That’s just the reality. When you have an unlimited budget, you’re going to come up with a work of art.” To which we respond, this.
• Expensive Homes Magazine [Metro Morning]){kind=link}
This post wasn’t worth the $10 the writer was probably paid.
Post City Magazine?
I thought Toronto Life catered to Toronto’s wealthiest homeowners.
The Toronto Life media kit would agree, somehow I think…
“Bridal Path!” You can’t market to a neighbourhood you can’t spell.
Bridle path is correct:
http://en.wikipedia.org/wiki/Bridle_Path,_Toronto
TL corrected the graphic.
The gap between the wealthy and the less fortunate continues to grow..
So they are expecting the middle class to fund their advertising to the rich and priviledged in Toronto by paying for the magazine- just so they can see how the other half lives. Where as they know that the rich and priviledged probably wouldn’t go pick it up themselves but the advertisers require the mag go to that audience. There are local homes magazines where you can have a peak inside other peoples homes for free…. and use your saved money for a couple of coffees
this magazine is amazing! All I can say Is wow. So many fun ^ great ideas!!!!