New magazine caters to Toronto’s wealthiest homeowners, revives classism
Last week Toronto’s wealthiest homeowners likely received one of the 25,000 free copies of Toronto Home Magazine, a new publication that showcases the city’s most glamorous and expensive abodes. Those copies are for select neighbourhoods only, where residents could conceivably afford the luxuries advertised (if the rest of the plebs want a whimsical glimpse, they’ll have to buy it on newsstands).
First launched as Montreal Home Magazine, the local version will be published six times a year. With more bourgeoisie and “off-the-charts-spectacular” homes in Toronto than in Montreal, publisher Leah Lipkowitz expects to at least reproduce the original’s success. “Obviously the most beautiful things are very expensive,” said Lipkowitz, by way of an explanation of the magazine’s ethos on the CBC’s Metro Morning. “That’s just the reality. When you have an unlimited budget, you’re going to come up with a work of art.” To which we respond, this.