Not even superheroes (especially not these ones) can make the BlackBerry cool

Not even superheroes (especially not these ones) can make the BlackBerry cool

(Image: Research in Motion) 

Research in Motion has fallen into a classic high school Catch-22: the harder the BlackBerry maker tries to be cool, the less cool it actually seems. Case in point: the Bold Team, a set of laughably lame superhero characters recently introduced on RIM’s blog. Apparently, the company, after receiving 35,000 responses to a tweet soliciting New Year’s resolutions, “decided to organize the data and share it in a fun way” (we can just smell the desperation). The resulting infographic features characters like Gogo Girl, for whom “saving the day with a brilliant strategy, a smile or a spatula is nothing new.” The tone-deaf attempts at cute copy are only outdone by the pink and purple colour scheme, which we find reminiscent of Bratz dolls. Since it already alienated the business community, perhaps RIM is now going after the preteen market? Read the entire article [Globe and Mail] »