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I went to a “cosmetic chiropractor” who promised to make me more beautiful, and here’s what happened

By Jean Grant| Photography by Kayla Rocca
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Dr. Liza Egbogah (“Dr. Liza” to her patients) is a downtown chiropractor whose high-wattage clientele has included Jamie Foxx, David Oyelowo and Emmanuelle Chriqui. After years of having patients tell her that her treatments had aesthetic benefits—they didn’t just feel better; they looked better—Dr. Liza saw an opportunity.

I went to a "cosmetic chiropractor" who promised to make me more beautiful, and here's what happened

(Image: thefix.com)
The claim

Cosmetic chiropractic treatments that entail spinal adjustments and deep-tissue massages, purportedly making you more beautiful. One treatment, the “tummy tuck,” normalizes your pelvic tilt, creating the impression of a flatter tummy; another, the “anti-gravity,” is meant to improve poor posture. I tried the latter, plus the “face lift,” which is a facial massage that Dr. Liza promises will eliminate wrinkles, puffy eyes and double chins.

I went to a "cosmetic chiropractor" who promised to make me more beautiful, and here's what happened
The cost

Each treatment is $275 for 60 minutes; a round of four treatments costs $1,000.

I went to a "cosmetic chiropractor" who promised to make me more beautiful, and here's what happened
The procedure

The anti-gravity is much like a standard deep-tissue back massage, albeit one with a lot of popping and cracking as my joints and muscles are manipulated in and out of place. For the face lift, Dr. Liza applies pressure—quite a lot, in fact: it’s a bit painful—to the muscles around my face using a circular massaging motion that she says she developed just for the procedure (I ask if I can replicate it at home, but she says it’s more complicated than it feels).

I went to a "cosmetic chiropractor" who promised to make me more beautiful, and here's what happened
The result

The anti-gravity did affect my posture—I stood, sat and walked straighter and taller—but only for a few hours. The face lift, in super model parlance, made me smize, but that was also short-lived.

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I went to a "cosmetic chiropractor" who promised to make me more beautiful, and here's what happened
The verdict

Your mother was right: Standing up straight makes you look better, and if you look like Tyra Banks, smizing can be sexy. But at $275 a pop, the treatments are best reserved for a special-occasion splurge.

I went to a "cosmetic chiropractor" who promised to make me more beautiful, and here's what happened
Jean Grant has been a freelance writer since 2015, covering a range of lifestyle topics like shopping, interiors, wellness and culture for publications like Maclean’s and Toronto Life. She also enjoys working with brands to develop custom content, and shares personal essays through her Substack newsletter, Nobody is Thinking About You.
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