The Hudson’s Bay Company announces its own buzzy Canadian collaboration

Plenty of new collaborations have been announced lately, but here’s one we are really excited about. Coming this fall to The Bay’s Queen West flagship is a Klaxon Howl pop-up shop that will showcase designer Matt Robinson’s reimaginings of the iconic point blanket. After all, what goes better with a chambray shirt and workman denim than a nostalgia-fabric duffle-rucksack or a belted peacoat? See the pieces in the gallery below.

The Bay has really played its cards right, adding Klaxon Howl to a roster of menswear labels that speak to the young, contemporary gentleman: Band of Outsiders, Seconds by Robert Geller, Opening Ceremony, J Lindeberg and more. The Bay says this is merely the beginning of a long line of very exciting collaborations, but the who and when are being kept very hush-hush. Judging from recent acquisitions and high-profile stopovers, we’re confident the next big collaboration will not include Jay Manuel.