The Bay to carry Madonna’s clothing line, Material Girl
The Bay to carry Madonna’s clothing line, Material Girl
The Bay has signed an agreement to be the exclusive retailer of Material Girl, the new line from Madonna and daughter Lourdes. Already available stateside, the clothes, so far, have been ’80s-inspired and aimed at teens—hence the name and the (other) celebrity face of the line, Gossip Girl’s Taylor Momsen. The Bay will begin carrying Material Girl in the spring (though a $20 sequined tank will be at stores beginning Thursday), and most items are expected to cost around $25 to $30.
• Madonna’s clothing line to launch in Canada [Toronto Star via Fashion]
• The Bay gets Material-istic with Madonna line [Marketing]
![](http://www.facebook.com/sharer.php?u=https://torontolife.com/style/the-bay-to-carry-madonnas-clothing-line-material-girl/&title=The Bay to carry Madonna’s clothing line, Material Girl&picture=https://torontolife.com/wp-content/uploads/2010/12/screen-capture-1.png&description=[caption id="attachment_49767" align="alignleft" width="208" caption="A Material Girl bustier dress"][/caption]
The Bay has signed an agreement to be the exclusive retailer of Material Girl, the new line from Madonna and daughter Lourdes. Already available stateside, the clothes, so far, have been ’80s-inspired and aimed at teens—hence the name and the (other) celebrity face of the line, Gossip Girl's Taylor Momsen. The Bay will begin carrying Material Girl in the spring (though a $20 sequined tank will be at stores beginning Thursday), and most items are expected to cost around $25 to $30.
• Madonna’s clothing line to launch in Canada [Toronto Star via Fashion]
• The Bay gets Material-istic with Madonna line [Marketing]){kind=link}
The clothes will suit The Bay’s new polished image. I really like the direction The Bay has taken in the recent year. It’s reinvented itself and redefined a department store into a shopping experience. It’s only fitting Madonna chose the company to carry the line. Madonna also has increasingly impressed me the last 5 years more so than ever. She really is a remarkable woman. Iconic. The last of what seems of an era of ‘true stars’.