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The Bay to carry Madonna’s clothing line, Material Girl

The Bay to carry Madonna's clothing line, Material Girl

The Bay has signed an agreement to be the exclusive retailer of Material Girl, the new line from Madonna and daughter Lourdes. Already available stateside, the clothes, so far, have been ’80s-inspired and aimed at teens—hence the name and the (other) celebrity face of the line, Gossip Girl’s Taylor Momsen. The Bay will begin carrying Material Girl in the spring (though a $20 sequined tank will be at stores beginning Thursday), and most items are expected to cost around $25 to $30.

• Madonna’s clothing line to launch in Canada [Toronto Star via Fashion] • The Bay gets Material-istic with Madonna line [Marketing]

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