Swiss menswear maker Strellson opens its first North American flagship at Avenue and Bloor

Strellson, Switzerland’s largest menswear manufacturer, has opened the doors of its first North American flagship store, located in the base of the Park Hyatt hotel on Avenue at Bloor. (While the store is currently open for business, the official launch is expected in the next 10 days or so—there are still some holes, literally, to close up before the big party.) The brand, started in 1984 by a pair of former Hugo Boss owners, is in consistently high demand at The Bay, filling the menswear niche just below Boss and its peers—Strellson suits start at $698 and go up to $850 for specialty fabrics, while the sportswear collection includes a line of denim starting at $168. The flagship also carries Strellson’s one collaboration: a $2000 milk-white road bike manufactured with cycling giant Bianchi.