Queen West men’s store Ruins is closing, but another clothing shop is moving in

Ruins, the kinda-laidback, kinda-edgy lifestyle boutique on Queen West at Shaw, is closing its doors this Sunday after nearly two years (and offering 50 to 70 per cent discounts on all merchandise until then). Co-owner Josh Reichmann explained the decision to shut down in a post on the store’s Facebook page:

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The truth is, it is an almost impossible business model and specifically a hyper specified asthetic which demands a larger demographic than which either Toronto has or which found the store at all or if found, experienced it as perfectly satisfying.

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Taking over the space in mid-September is Chosen Vintage, which is currently tucked away upstairs in the same building. The street-level digs should help Chosen stay competitive in the crowded West Queen West-Ossington vintage clothing scene. [h/t BlogTO]