UPDATED: Target’s collaboration with Peter Pilotto hits stores on February 9

By Jean Grant | January 14, 2014

By Jean Grant | 01/14/2014

Browse the complete Peter Pilotto for Target lookbook

Anticipation surrounding Target’s new collaboration with London label Peter Pilotto has been building since September. The complete lookbook went public today, which means style-hungry fans can finally begin planning their fantasy shopping lists. As expected, the collection stays true to the design duo’s signature structured lines and bold digital prints, which show up on funky frocks and blouses paired with colour-block blazers and slim, tapered trousers. There’s also plenty of casual and beachwear (including some adorable printed slip-on shoes—a steal at $30).

With all pieces clocking in under $80 (and many in the $20 to $30 range), the line is more affordable than Target’s previous collaboration with Philip Lim. It’s also significantly smaller, so the crowds of frenzied shoppers will likely be even more intense when the collection hits stores next month. Luckily, luxury e-retailer Net-A-Porter will be stocking select items for those who don’t fancy entering the fray—although we suspect those pieces will be snapped up fairly quickly, too.

UPDATE: For the brave shoppers hitting Target locations this Sunday, doors open at 8 a.m.—but if this release is anything like the 3.1 Philip Lim collaboration, we predict Pilotto devotees will be waiting in the snow much earlier to snag first dibs on the spring staples. To avoid any under-pressure purchases, take another peek through the lookbook and curate a list of top picks before joining the crowds of eager shoppers.

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