Just Opened: Topshop makes its Toronto debut at Jonathan and Olivia
The place: Fast-fashion chain Topshop enjoys a cult-like following in Britain and the U.S. thanks to its collaborations with celebs (Kate Moss) and designers (Mark Fast). So when the company announced that it would be opening an 800-square-foot mini-shop inside Ossington boutique Jonathan and Olivia, the city’s fashion pack was all a-Twitter. It’s a strategy Topshop used when it first opened in New York, taking over a floor of the Opening Ceremony store to prime the market before committing to a stand-alone location.
The stuff: Much like H&M and Zara, Topshop is all about peddling designer-driven trends to the masses—a short short here and a lace shirt there. At Jonathan and Olivia, the selection is edited. Owner Jackie O’Brien has full buying control and decides exactly which pieces from the full Topshop collection work in her store and for her customers. Expect new shipments—all womenswear—every two weeks. Prices are higher than H&M; the small footwear collection runs from $155 to $193, and skinny jeans are $89.
The shoppers: Fashion journalists, bloggers and their readers dying to answer the question “Where did you get that?"
Our favourite things: A cream lace shirt with metal beading on the shoulders ($98) and tan leather slingback clogs ($155).
Topshop at Jonathan and Olivia, 49 Ossington Ave., 416-849-5956, jonathanandolivia.com.
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