
Last night, Joe Mimran’s Joe Fresh opened its flagship store in New York City at 510 Fifth Avenue, complete with a big party and some very important guests, including none other than NYC mayor Michael Bloomberg. Not only did the billionaire actually step inside the former grocery store brand , Bloomberg was overheard saying that Joe Fresh is the “greatest Canadian import since Justin Bieber.” Perhaps it is only a matter of time before we hear Freezy say he’s “bigger than Biebus.”