Joe Freezy (also known as Joe Fresh) is going to Miami to throw a party
Joe Freezy (also known as Joe Fresh) is going to Miami to throw a party
No, Joe Mimran isn’t living out a Will Smith video as part of his bucket list, but he is heading to Miami (where “hot mommies scream ay Papi”) to throw a party at Art Basel. In tandem with The Warhol’s Eric Shiner and Sara Tecchia, Freezy himself will be toasting the arts with a performance from Holly Woodlawn, a nearly 80-year-old drag queen and former Andy Warhol–made superstar. Could this mean that Papa Joe’s empire is expanding even more?
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Do us all a favor Joe, PLEASE stay home and don’t stain Miami with “Joe Fresh”. We go there for the same reason you do – to escape the dross that is Brand Canada. It can’t compete with H&M, Gap or J. Crew. Can Canadian arrogance and delusion trump the reality that is the U.S. consumer? I don’t think so. They are a lot smarter than we think, viewed from our “superior” vantage point up here on our self-righteous pulpit.
Although, I must say that “Joe Fresh” has re-defined “disposable” clothing, and taken it to a whole new level. No matter how much they spend to “Gap” it up, it is still no better than merchandise one would find in a Giant Tiger (a.k.a. G.T.Boutique in “hip” circles). Hey Joe, “Cheap” does not necessarily mean “Good Value”. Spend some time to learn the difference between the two.