Jeanne Beker wears Hudson’s Bay coat to Paris fashion week

Last week, we wondered whether the Hudson’s Bay Company would be able to maintain its buzzy status post–Olympic Games. Well, this should help. Fashion magazine has snapped a photo of a svelte-looking Jeanne Beker in Paris wearing a brightly striped HBC blanket coat, which she was also rumoured to be sporting in Vancouver. This weekend, Beker wore the coat while on her way to the Viktor and Rolf show. Designed by Smythe for The Bay, the coat has also been spotted on Rachel Bilson. Beker tweeted, “My Hudson Bay blanket coat is getting raves! All kinds of photogs are taking my pic...” followed by, “Great to see blatant Canadian fashion turning heads at the Tuileries.” Publicity doesn’t get much better than an internationally respected style icon wrapped in your company’s logo.

• Paris street style: I dream of Jeanne [Fashion] • Canadian style so hot, HBC Web site crashes [Toronto Life] • The Hudson’s Bay Company fights to keep Olympic energy [Toronto Life]