Icky or inspired: rentable maternity wear

When we got a press release from rentmaternitywear.com, a business by California “mompreneur” Marcelle Costello that leases special occasion dresses to pregnant women for $35 to $75, we thought it was a brilliant idea. But then we wondered, isn’t renting maternity wear a little sketchy, kind of like buying second-hand lingerie? Don’t get us wrong: pregnant women glow in that magical hormonally imbalanced way and deserve to flaunt it in flirty summer frocks. However, it’s an undeniable fact that along with the glow, there’s increased flow—of pee, sweat and vomit. Maybe Costello thought of that, too. For an extra $25, queasier moms-to-be will be guaranteed that a dress has been worn only once.