Host parties, thread your brows and get an airbrush tan at Benefit’s new uptown beauty boutique

Benefit, the San Fransisco–based cosmetics company with a bold, retro look, has opened its first Toronto boutique at Yonge and Blythwood. Local beauty enthusiasts can now shop the label’s entire line of makeup and skincare staples—including classics like Benetint (a liquid blush) or newer items like Roller Lash (a curling mascara)—all in one place. In addition to getting the brand’s latest primers and powders ahead of Shoppers and Sephora, the boutique also offers plenty of beautifying services: visitors can get their lashes tinted, brows shaped, bikini lines waxed and even bag a healthy-looking glow with an airbrush tan. According to The Kit, the location will also host after-hours parties, a.k.a. “beauty bashes,” for nights when your bathroom mirror simply won’t accommodate all of your girlfriends.

2614 Yonge St., 416-440-2769, benefitcosmetics.com