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Yorkdale’s Fashion Santa is a social-media phenomenon
| December 9, 2015
Leave it to Yorkdale to transform Mr. Claus, best known for having a belly that shakes like a bowl full of jelly, into a legit style icon. The so-called Fashion Santa, a.k.a. 51-year-old model and 2014 Toronto Life Best Dressed lister Paul Mason, has been blowing up international news outlets and social media over the past week (Yorkdale is donating $1 to SickKids Foundation for each photo with the hashtag #YorkdaleFashionSanta). The star of the mall’s holiday campaign also does double duty as a traditional mall Santa—only in much nicer clothes. Mason can be found granting selfie-related Christmas wishes in between Harry Rosen and the Bay on select days this season. Here, a few of the best reactions from the web.
Jean Grant has been a freelance writer since 2015, covering a range of lifestyle topics like shopping, interiors, wellness and culture for publications like Maclean’s and Toronto Life. She also enjoys working with brands to develop custom content, and shares personal essays through her Substack newsletter, Nobody is Thinking About You.
