The Cure Apothecary brings all-natural perfumes and organic scalp oils to Queen West

The Cure Apothecary, a new natural beauty boutique at Queen and Palmerston, is stocked with everything an eco-conscious product junkie could want, including luxe scrubs, organic haircare products and natural perfumes. After years of personal research, local skincare buff Nitasha Goel opened the store as a way to introduce the public to her favourite brands. Goel is clearly a fan of the haircare label John Masters Organics—there are two shelves dedicated to the company’s lavender rosemary shampoo, unscented detangler and scalp-purifying serum. Indeed, haircare enthusiasts will find plenty of essentials, including luxurious dry wash from Vancouver–based Barber and Fritz and hydrating hair oil from F. Miller. There are products for men, too: skincare basics from guy grooming brand Triumph and Disaster, which makes stuff like Rock and Roll Suicide Face Scrub and No Dice Sunscreen; shaving soap from beard-oil makers Brooklyn Grooming; and locally made pomades from Parkdale label North Standard. Shoppers looking for a cute gift may appreciate Old Factory Soap Company’s adorable handmade soaps, which resemble elaborate desserts and come in enticing scents like “Field and Flower.”

719 Queen St. W., thecureapothecary.com