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COS, H&M’s upscale sister store, is coming to Yorkville

By Jean Grant
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(Image: Google Street View)
(Image: Google Streetview)

Style setters, rejoice: H&M’s upscale sister store COS is officially landing in Yorkville. The eight-year-old label, well-known in fashion circles for its Scandinavian minimalism and designer basics, is taking over the former Tiffany’s building on Bloor. (Burnac Corporation has kept the sought-after space empty since the jeweller moved out in 2013, waiting for the right tenant.) The store will open this fall, stocking the brand’s signature collections—typically a mixture of work-appropriate outfits and edgier, structured pieces—for men, women and kids. The current lineup consists of clean, simple items that play up interesting details: a short-sleeved denim coat, a hypnotic silk blazer or this pleated skirt, for instance. It’s got great stuff for guys, too, including sleek accessories like this leather satchel and bold cap. Prices are higher that what you’ll find at H&M, but you get what you pay for. Those not yet familiar with the brand can take a moment to browse its chic website or peep the store’s artsy magazine.

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