Broken Social Scene founder Kevin Drew now has his own body butter

Though we had to confirm that this wasn’t, in fact, one big joke, it looks like local indie rocker Kevin Drew actually does have his own brand of thick, heavily scented cream. In collaboration with organic skincare company Wildrose Magnolia, fans of the artist can now slather their bodies in Kevin Drew’s Tequila Lime Body Butter. Aside from the novelty appeal, it’s decent stuff: all of Wildrose Magonlia’s products are handmade in Toronto and free of toxic ingredients.

While the leap from music to body lotion may seem odd, the product appears to be a not-so-subtle promotional tactic for Drew’s soon-to-be-released album, Darlings, which comes out March 18. The first two songs on the album are called “Body Butter” and “Good Sex.” (The butter’s scent—100 per cent agave tequila and Mexican lime—may be a reference to another song on the album, “Mexican After Show Party.”) For a deeper understanding of this perplexing merchandise, take a look at the infomercial above, which features both the physical body butter and the single, “Body Butter.” The product is available online for $20, but budget-conscious Drew lovers may be better off purchasing his album on iTunes for half the price.