Celebrity stylist Brad Goreski wants women to start wearing Mark’s Work Wearhouse

Mark’s Work Wearhouse has brought in It’s a Brad Brad World’s Brad Goreski in an effort to rebrand itself as a purveyor of casual wear for women as well as working gear for men—an effort that also involves losing the “Work Wearhouse” part of its name and offering yoga gear. Mark’s, as it is now known, has tasked Goreski with speaking about the retailer’s efforts and styling looks—actual looks!—from its fall/winter line. So far, the new concept seems to be working: Sales are up seven per cent in Calgary, where the concept was introduced last year, largely driven by the new women’s wear. Mark’s is now directing its efforts toward the GTA (or, as far as key markets go, “ground zero,” as COO Harry Taylor puts it). [Toronto Star]