Andy Thê-Anh, the luxe Canadian womenswear retailer, will close its Yorkville boutique to open two new Toronto locations by mid-March. The old shop at 83 Yorkille Avenue will be shuttered to make way for a slightly larger shop at 27 Bellair Street and a new space in Bayview Village.
The move is part of a rebranding for the company, centered around a revamped logo and typeface designed, according to the media kit, to “mirror the subtle sophistication and unassuming elegance of Andy Thê-Anh’s work.” The company says the “brand development will happen through runaway shows, media and social awareness, and through our retail operations.” We assume they mean runway shows, but with fashion’s never-ending thirst for outlandish spectacle, who knows?
NEVER MISS A TORONTO LIFE STORY
Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.