Rosedale has a new (relatively) affordable boutique for people who like change

Thursdays is a new boutique in Rosedale that’s focused on immediate fashion: the store brings in new stock once every week (on Thursdays, of course). Owner Rita Benzacar, who opened the shop with her brother just over a month ago, believes shoppers want new things all the time. “If you have repeat customers, it gets kind of boring seeing the same thing every week,” she says. And unlike some of her pricier neighbours, she doesn’t focus on super-expensive labels. After more than 25 years experience in in the distribution industry, she’s able to suss out the coolest styles from top designers (Helmut Lang, for instance) and find them on the cheap. (Here that means somewhere between $50 and $300.) The result is a mix of trendy pieces from a wide roster of relatively unknown brands. We were drawn to a sophisticated white sleeveless sweater, a flirty fringed frock and a boho-inspired off-the-shoulder look—but since shoppers can expect a whopping 30 new styles this Thursday in preparation for fall, chances are our favourite items will be long gone by the end of the week.

1130 Yonge St., 647-351-7111, instagram.com