Your guide on where to shop as a Swiftie

With Taylor’s Toronto concerts coming up, it’s likely you’re losing your mind with excitement. And the only thing mitigating your unhinged anticipation is a singular focus on the perfect Eras Tour fit. Whether you’re leaning into your dark and mysterious side, Reputation-style, or giving in to autumnal melancholy—with a dash of mysticism, for that Evermore energy—we’re offering up some last-minute finds that speak the language of Swift.

Folklore era

For Taylor’s Folklore era, characterized by storytelling and introspection, it only makes sense that we all dress appropriately for perching on a window bench with our journals and a steaming cup of chamomile tea—and a wistful look in our eyes. Whether concert-side or forest bathing, think cottagecore: cardigans, stroll-perfect booties and fall hues. Two of our favourite Toronto spots, Philistine and Uncle Otis, are ideal for sweaters and seasonally perfect shackets that say August but are perfect for November.

Reputation era

Taylor’s Reputation era is all about boldness, drama and risk-taking. Oversized jackets, thigh-high boots and silhouettes with a glam-rock feel all speak to Swift’s defiant album where she reclaimed her personal narrative. Dare we suggest you go sans-pants, in a bodysuit or romper style that lets your legs do the talking? Taylor would give her stamp (or stomp) of approval. But something body-con that plays with serpentine shapes in light and dark feels equally ideal, like the Puigmal dress from Frock. Extra points if you include some snake print.

Lover era

If Reputation is not your vibe style wise, consider the Lover era. Taylor’s Lover era, as one could deduce from the name, is a celebration of all things love. In stark contrast to Reputation, Lover is colourful, vibrant and positive. Embrace the joyfulness in all things pastel, dreamy and sparkly. If you’re seeking the perfect playful and feminine frock, consider going vintage at Black Vintage Market. And if you plan, like us, on dancing your heart out, a matching ballet flat is a non-negotiable from L’intervalle—worthy of a Lover.

Couldn’t score Taylor tickets?  Why not host a Swiftie-style listening party at home? Dress to impress, grab your favourite albums from Play Da Record and whip up some chicken tenders and fries. Nothing is more Taylor than a dance party with your besties.

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