Victoria’s Secret secret is out: the first Canadian store will open at Yorkdale
More details about the arrival of Victoria’s Secret are coming out. We can confirm that the company’s first Toronto store is scheduled to open at Yorkdale mall this August and that another outpost of its sister store, Pink, will be opening there in the spring. On-line buzz says that the exact dates are May 13 for Pink and August 20 for Victoria’s Secret.
It is interesting to note that in 2006, when Limited Brands, the Ohio-based parent company of Victoria’s Secret, planned to buy Canadian lingerie company La Senza, there were no plans to bring Vicky’s bras north of the border. Says an old CBC article:
La Senza will continue to operate independently, and there also aren’t any immediate plans for Victoria’s Secret to open its own stores in Canada, Laurence Lewin, president and chief operating officer of the Montreal-based company, said Thursday…. “The short answer is there’s no particular plan for Victoria’s Secret coming to Canada.”
Lewin (who was also on the first season of Dragons’ Den) passed away in 2008, and Victoria’s Secret beauty products have been trickling into La Senza shops since Limited Brands took over the stores in 2007. Last winter, Square One in Mississauga welcomed one of the first Pink stores, and it was announced last week that four Victoria’s Secrets would be opening in Canada.
Women across the country are already donning their angel wings and going giddy over the arrival of Victoria’s Secret. Whether Lewin expected (or wanted) this to happen is unclear, but we prefer to see the cup as half full.
8 thoughts on “Victoria’s Secret secret is out: the first Canadian store will open at Yorkdale”
the Pink store is already open in Burlington – does that not count as the first Victoria’s Secret?
A bit late on this post Toronto Life, the news of Victoria opening up in Toronto is uber old .. a late summer opening is also schedule for Square one and I believe Vaughan Mills as well
As a Torontonian, I am highly disappointed. Yorkdale is too far away! I think I’ll stick to mail-order.
yay! uber happy! usually i just stock up on VS stuff when i happen to be in the States. finally they are coming to Canada! yorkdale is kinda far but its still reasonable for me. better then going to the US for it! =)
VS is actually opening on August 26! so excited!
Hi i live in mongolia and i would like to open store like victorai secret in mongolia or get it here in mongolia is it possible if it is pls help me.Because getting victoria secret here in mongolia would make lots of money and benefits mongolian people do not know anything about victoria secret once they know they would like it and buy it so pls help me contact me back at my email address email@example.com
West Edmonton Mall is the location of the first Victoria’s Secret store in CANADA
The self-claimed entrepreneur from mongolia smells very fishy!
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