This year’s Pride merch unveiled, and it’s surprisingly subtle

Every year, Pride Parade–goers dig out their rainbow flags, T-shirts, Speedos and wigs they only dare to don when everyone expects them to, which is why we were intrigued by Pride Toronto’s imaginative and highly localized spin on the classic Pride merchandise. The tank tops, available in black and white, feature the instantly recognizable street signs of the Church-Wellesley intersection, at the heart of Toronto’s gay village. It might be a little obvious to wear it standing right at the intersection, but it’ll certainly look more sophisticated anywhere else than a rainbow muscle shirt.

Available at shoppridetoronto.com for $20.