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Team Canada’s sold-out toques are now going for $200 on eBay

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(Image: Hudson's Bay)
(Image: Hudson’s Bay)
(Image: Hudson’s Bay)

Late last week, news broke that Hudson Bay’s Team Canada toques were completely sold out—both online and in stores. The pompom-topped hats were lauded by the New York Times as one of the few semi-stylish pieces of Sochi Games apparel. At just $20, they were also a relatively inexpensive way for Canadian Sochi followers to display their patriotism. Unfortunately, that’s no longer the case. Those who missed out on securing a toque through legitimate channels will have to fork over up to $200 on eBay if they want to sport a cap for the final hockey match-ups. Apparently, we’re not the only country desperate to purchase vastly overpriced Sochi garb: the American team’s delightfully tacky knit sweaters are currently going for over a grand.

Jean Grant has been a freelance writer since 2015, covering a range of lifestyle topics like shopping, interiors, wellness and culture for publications like Maclean’s and Toronto Life. She also enjoys working with brands to develop custom content, and shares personal essays through her Substack newsletter, Nobody is Thinking About You.
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