Target Canada’s prices are now lower than Walmart’s

One of the (many) complaints shoppers have had about Target’s north-of-the-border expansion has been higher-than-expected prices (even though the discount retailer explicitly warned everyone that products would be more expensive than in American stores). But it turns out that Target Canada isn’t really such a rip-off, at least compared to one of its Canadian big-box competitors. A new study shows that Target Canada is actually cheaper than the Canadian arm of Walmart, which is pretty much a global benchmark for inexpensive goods. According to an article in the Globe and Mail, the study compared the prices of 33 national brands across the two chains’ grocery, health and beauty aisles and found that Target’s prices were 3.9 per cent lower than Walmart’s, on average. Given that the same study done in 2013 found prices between the two retail giants to be about the same, the struggling chain has clearly gone to some effort to appease its disappointed customers.