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Trend We Love: clothing stores charging the same prices in Canada and the U.S.

Trend We Love: clothing stores charging the same prices in Canada and the U.S.

Cross-border shopping is getting less and less tempting. First, a raft of American brands opened stores in Toronto, and now a growing number of shops, including Loft, Ann Taylor, Express and Lululemon, are charging the same prices on both sides of the border. The majority of Aldo’s merchandise is also priced identically, while Abercrombie and sister brand Hollister have lowered Canadian prices from 25 to 30 per cent higher to just five to seven per cent higher (the company says duties account for the vestigial mark-up). The push for price equality can be traced to lower costs, near parity between the two countries’ currencies and that the Internet makes it possible for Canadians to find out easily if they’re getting bilked. Target, we hope you’re taking notes. [Globe and Mail]

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