Advertisement
Shopping

Rent a dress, send it back: how to be frugal without having to keep the tags on

Rent a dress, send it back: how to be frugal without having to keep the tags on

Dropping a couple of mortgage payments on a dress that may be worn only once was not always such a gauche sign of indulgence (insert buzz word: recession). Now, like a DVD at a failing Blockbuster Video, we can rent a dress for a fraction of the price at the newly launched online dress-rental service Rent Frock Repeat, and then, well, send it back when we’re bored of it .

The premise: Penny-pinching shoppers browse online to take their pick of in-season pieces by Doo.Ri, Milly, Jay Godfrey, Preen, Robert Rodriguez, Badgley Mischka, Catherine Malandrino, Pink Tartan, Shoshanna and Christian Siriano (best remembered as the loud, pint-sized pixie with catchphrases from Project Runway), among others. Vanity sizers, yo-yo dieters and women who are between sizes can benefit from having two sizes delivered to ensure the perfect fit (they also have a stylist to gently suggest—via e-mail, phone or chat—that the pashmina we might be after is so five years ago).

The cost: The rental is around 15 to 20 per cent of the retail price (post-party dry-cleaning is included), and every dress can be kept for four or eight days. An emerald-green silk sack dress from Ports 1961, for example, usually retailing for $895, can be rented for $150, while $60 gets us a sleeveless red David Dixon shift dress (which usually retails for $350).

The sales pitch: “Renting a dress gives you the freedom to wear something a bit bolder or brighter than maybe something you would invest in—there is a feeling of freedom that comes along with having our virtual closet at your disposal, and none of the buyer’s remorse,” says co-owner Kristy Wieber. The freedom to wear bold colours and the option to never leave the couch? Welcome to the rebirth of Peggy Bundy.

NEVER MISS A TORONTO LIFE STORY

Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

The Latest

House of the Week: $6.9 million for a reno off Leslie with a jazz bar
Real Estate

House of the Week: $6.9 million for a reno off Leslie with a jazz bar