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Pop-Up Pick: Toronto menswear brand Sons of Odin is selling its summer gear on the cheap

By Jean Grant
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Pop-Up Pick: Toronto menswear brand Sons of Odin is hawking its summer gear on the cheap

Toronto menswear brand Sons of Odin is hosting a summer pop-up sale this weekend—perfect for guys who like to flaunt their fashion-forward personalities, but who’d rather not spend $350 on a hoodie. The two-year-old label is one of the local brands showing at next month’s Toronto Men’s Fashion Week, and its “joggers” (a tighter, drop-crotched version of sweatpants) are already popular among rappers like 2 Chainz. At the two-day event on Queen West, pieces from the label’s most recent summer collection will be 35 per cent off, while last fall’s collection will be marked down by 60 per cent. Items up for grabs include chic net polos for $140 (originally priced at $215) and luxe moto sweaters for $244 (down from $375).

Jul. 18–19. 884 Queen St. W., sonsofodin.me

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