Muji’s Toronto location is confirmed

Japanese retailer Muji has decided on the location for its first Canadian store, according to Retail Insider—and no, it’s not Yorkdale. True to form, the unbranded lifestyle shop is avoiding setting up shop in a super-high-rent area, instead choosing the Atrium at Dundas and Bay (which also houses a Red Lobster, an LCBO and dozens of other shops and restaurants). It’s a smart choice: a stone’s throw from the Eaton Centre, it’ll be a chic, affordable alternative for shoppers used to picking up home accessories at nearby Williams-Sonoma or Indigo.