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Lululemon plans to continue success with more expensive clothes made from silver

Lululemon plans to continue success with more expensive clothes made from silver

Yesterday, we reported that Vancouver’s Lululemon was killing its third-quarter results, with profits doubling and Web sales up 200 per cent. Today, the Globe revealed how the company plans to continue its success: clothes made from silver. The new Silver Luon yoga line, which launched right before the holiday retail frenzy, is being touted as stink-free thanks to being made partially with silver yarn (the clothes themselves are black). Apparently silver has smelly-bacteria-fighting powers that busy gym bunnies want so they can grab a latte or go shopping after working out without worrying about stinking up the joint. And since Silver Luon stuff is made with real silver, Lulu can charge a whack more for it: a jacket is $168 (a similar non-silver version is $118) and a tank top is $78 (regular versions are $52). We expect a premium platinum line any day now.

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