/
1x
Advertisement
Proudly Canadian, obsessively Toronto. Subscribe to Toronto Life!
Shopping

A look inside Goop Mrkt, Gwyneth Paltrow’s new pop-up inside the Hazelton Hotel

By Jean Grant| Photography by Thomas Skrlj
Copy link

Goop, Gwyneth Paltrow’s loved and loathed lifestyle site, has opened its first Toronto pop-up inside Yorkville’s Hazelton Hotel. The market peddles a collection of Gwyneth-approved goods, including pretty ceramics, thousand-dollar prairie dresses and refurbished Rolexes. Shoppers won’t find any of the brand’s controversial jade eggs or vagina steamers, but they do carry a solid gold vibrator disguised as a necklace and a pelvic floor trainer.

The space has three sections: one devoted to beauty and skincare, one for homewares, and another for apparel and accessories. Here’s the skincare section:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

There’s a sink for testing out products:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

The selection includes Goop’s own brand, as well as products from clean beauty labels like Tata Harper, Kosas, May Lindstrom, Necessaire and Vintner’s Daughter. Standout products include Goop’s Replenishing Night Cream ($195), May Lindstrom’s The Blue Cocoon balm ($232) and Ilia’s Cucumber Water Stick ($54), which is a solid toner you’re supposed to rub all over your face for a cooling vibe:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

The G. Tox Himalayan Salt Scalp Scrub Shampoo ($58) and Goop Exfoliating Instant Facial ($58) are two of their most popular products:

Advertisement
A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

The Elvie ($299) is a kegel trainer for women that’s designed to strengthen the pelvic floor. They also have a small selection of sex toys, like the Eva II ($168)—a hands-free vibrator with flexible wings that hold it in place:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

This sleek vibrator ($200) is disguised as a gold necklace:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

Here’s the homewares space, which was designed to resemble a chic L.A. living room:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

This matcha powder goes for $62:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

Here’s some Ironwood Thorn–scented incense ($55):

Advertisement
A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

And copper oil cruets ($102):

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

Morrow’s hand-loomed throws ($405) were sourced from Peru and made from baby alpaca wool:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

Here’s the fashion space:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

The selection includes this kaleidoscopic dress ($1,409), which was a collaboration with Italian brand La DoubleJ:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

They also have accessories, like a leather bucket bag ($436) from Staud and loafers ($661) from Stockholm’s ATP Atelier:

Advertisement
A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

Here’s the selection of all-natural perfumes from Heretic. Florgasm ($221) is made from jasmine, tuberose and orange blossom:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

New York–based Foundrae is Gwneth’s favourite jewellery line. Prices range from $1,450 to $4,359:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

They also sell refurbished Rolexes. This one goes for $12,600:

A look inside Goop Mrkt, Gwyneth Paltrow's new pop-up inside the Hazelton Hotel

Runs to September 22. 118 Yorkville Ave., goop.com.

NEVER MISS A TORONTO LIFE STORY

Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

The Latest

"Success is random—all you can do is keep improving": Max Kerman of Arkells on his new memoir, Try Hard
Culture

“Success is random—all you can do is keep improving”: Max Kerman of Arkells on his new memoir, Try Hard

Inside the Latest Issue

Inside the Latest Issue

The April issue of Toronto Life features the anatomy of a Bay Street fiasco at RBC. Plus, our obsessive coverage of everything that matters now in the city.