The Find: colourful Martone bikes are now for sale at The Room

From now until August 10, Toronto cyclists can pick up a chic ride from Martone Cycling Co. at the brand’s new pop-up in The Room at Hudson’s Bay. Previously, local shoppers had to venture online if they wanted to snag one of the New York label’s distinctive bikes, which come in a range of bold, monochromatic hues, including scarlet, silver and gold. Each bike features a subtle handlebar basket, signature red chain and gears that shift automatically based on speed, making them the ideal vehicle for casual urban exploration. Or, forget the cycling—the immaculate, all-white model could double as a piece of modern art. $1,460—$1,560
Until Aug. 10. 176 Yonge St., thebay.com
Whoa that’s a lot of red!
Never heard of a bike with “automatic transmission” though — I’ll definitely have to check it out.
But how can they call this an urban bike if doesn’t come with fenders?!
Very cool bikes, if overpriced. Especially given that if you change your region to the U.S. on their website the bikes are about 2/3 the price. The e-bikes sell for $2900 USD in the States, and $4500 in Canada. Transport, taxes, fees. Whatever, that math just doesn’t add up.