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Amazon.ca steps up its game

By Toronto Life
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(Image: Amazon.ca/Screenshot)
(Image: Amazon.ca/Screenshot)

America, for all its flaws, has a few things on Canada. White Castle, for one. And they invented The Simpsons. And for a long time, their Amazon selection was a lot broader, with The Everything Store carrying all kinds of stuff, from bestsellers and Blu-Rays to 55-gallon drums of lubricant and a stegosaurus costume for your dog.

According to the Globe, Amazon.ca is closing the gap, with the online mega-retailer now stocked with wireless accessories and musical instruments. So if you’ve ever envied Americans for being able to buy a guitar, online, without having a chance to even play it, you can breathe a sigh of relief. The increase in product lines sees Amazon raising the stakes in the turf war against comparable retail giants like Wal-Mart, Canadian Tire and Target.

It may also mean tough times ahead for mom-and-pop wireless accessory retailers everywhere.

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