Advertisement
Life

Maple leaf-shaped burgers, cake-flavoured cereal and 10 other ways brands are cashing in on Canada’s sesquicentennial

Canada’s big 1-5-0 is coming up fast, and that means exciting things for marketing teams. It’s a time to sculpt meat into the shape of a maple leaf; a chance to remember Terry Fox (and associate him with Roots sweatpants); and a rare opportunity to push trampolines and sugary cereal—on adults! Below, a look at how companies are cashing in on Canada’s sesquicentennial.

Sobey’s maple leaf–shaped burgers are sure to be the official food of this summer’s mandatory company picnics:

    Tim Hortons is inviting you to celebrate their bigger and better Rrroll Up the Rim contest by accidentally starting a fire in your break room:

    While President’s Choice suggests blocking your building’s hallway until your neighbours sit down to dinner with you:

    Canadian Olympic champ Rosie MacLennan is helping to hock trampolines:

    Birthday cake–flavoured Froot Loops were big news in top junk food trade publications Chew Boom and Cerealously:

Advertisement

    Second Cup’s new cups feature 13 Canadian landmarks including the RCMP’s Heritage Centre:

    Presumably, surplus red M&Ms from the holidays were mixed with white ones to make this Canadian treat:

    Smuglord gameshow host Alex Trebek encourages viewers to visit Canada, land of the pretty good exchange rate and that language you already speak:

    And Dan Levy is hosting his own kind of contest:

Advertisement

    Roots’ website features several Canada 150 promotions, aimed at raising money for indigenous youth and celebrating 150 years of being nice:

    Ramada opted for that classic hotel marketing trick: superimposing your company’s logo on a photo of a prison:

[facebook-embed]     And Labatt 50 simply added a number one to their logo. That was easy:

NEVER MISS A TORONTO LIFE STORY

Sign up for This City, our free newsletter about everything that matters right now in Toronto politics, sports, business, culture, society and more.

By signing up, you agree to our terms of use and privacy policy.
You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Advertisement
Advertisement

Big Stories

Quality Trash: Meet director Ron Oliver, Hallmark’s king of schmaltz
Deep Dives

Quality Trash: Meet director Ron Oliver, Hallmark’s king of schmaltz