Maple leaf-shaped burgers, cake-flavoured cereal and 10 other ways brands are cashing in on Canada’s sesquicentennial
Canada’s big 1-5-0 is coming up fast, and that means exciting things for marketing teams. It’s a time to sculpt meat into the shape of a maple leaf; a chance to remember Terry Fox (and associate him with Roots sweatpants); and a rare opportunity to push trampolines and sugary cereal—on adults! Below, a look at how companies are cashing in on Canada’s sesquicentennial.
Sobey’s maple leaf–shaped burgers are sure to be the official food of this summer’s mandatory company picnics:
Tim Hortons is inviting you to celebrate their bigger and better Rrroll Up the Rim contest by accidentally starting a fire in your break room:
Canada’s 150th birthday is 150 days away! To celebrate, we’ve made Canada’s Favourite Contest bigger than ever! #RollUpTheRim pic.twitter.com/W40KI37WhG
— Tim Hortons (@TimHortons) February 1, 2017
While President’s Choice suggests blocking your building’s hallway until your neighbours sit down to dinner with you:
Canadian Olympic champ Rosie MacLennan is helping to hock trampolines:
Birthday cake–flavoured Froot Loops were big news in top junk food trade publications Chew Boom and Cerealously:
Second Cup’s new cups feature 13 Canadian landmarks including the RCMP’s Heritage Centre:
Presumably, surplus red M&Ms from the holidays were mixed with white ones to make this Canadian treat:
Smuglord gameshow host Alex Trebek encourages viewers to visit Canada, land of the pretty good exchange rate and that language you already speak:
And Dan Levy is hosting his own kind of contest:
Roots’ website features several Canada 150 promotions, aimed at raising money for indigenous youth and celebrating 150 years of being nice:
Ramada opted for that classic hotel marketing trick: superimposing your company’s logo on a photo of a prison:
And Labatt 50 simply added a number one to their logo. That was easy:
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
; and a rare opportunity to push trampolines and sugary cereal—on adults! Below, a look at how companies are cashing in on Canada's sesquicentennial.
Sobey's maple leaf–shaped burgers are sure to be the official food of this summer's mandatory company picnics:
https://instagram.com/p/BUCpMPjh4rH/?tagged=sobeys
Tim Hortons is inviting you to celebrate their bigger and better Rrroll Up the Rim contest by accidentally starting a fire in your break room:
https://twitter.com/timhortons/status/826656375531040768?lang=en
While President’s Choice suggests blocking your building’s hallway until your neighbours sit down to dinner with you:
https://instagram.com/p/BO0ozxfAJCO/
Canadian Olympic champ Rosie MacLennan is helping to hock trampolines:
https://instagram.com/p/BTrVqFElM7J/?taken-by=rosiemaclennan
Birthday cake–flavoured Froot Loops were big news in top junk food trade publications Chew Boom and Cerealously:
https://instagram.com/p/BR9frbDhOpT/
Second Cup's new cups feature 13 Canadian landmarks including the RCMP’s Heritage Centre:
https://instagram.com/p/BRY608fg8hW/
Presumably, surplus red M&Ms from the holidays were mixed with white ones to make this Canadian treat:
https://instagram.com/p/BUHsdoMgjfs/?taken-by=mmscanada
Smuglord gameshow host Alex Trebek encourages viewers to visit Canada, land of the pretty good exchange rate and that language you already speak:
And Dan Levy is hosting his own kind of contest:
Roots’ website features several Canada 150 promotions, aimed at raising money for indigenous youth and celebrating 150 years of being nice:
https://instagram.com/p/BUMzfYxFFzG/?taken-by=rootscanada
Ramada opted for that classic hotel marketing trick: superimposing your company's logo on a photo of a prison:
And Labatt 50 simply added a number one to their logo. That was easy:
.@JustinTrudeau you read our mind!This is no #aprilfoolsjoke.#Labatt50 toasting Canadians w/ a new look celebrating #Canada150 this spring pic.twitter.com/2jphgINGuL
— Labatt Breweries (@Labatt170) April 1, 2017
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