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Inside Inkbox’s King West headquarters, with a tattoo studio and a mixing lab

By Jean Grant| Photography by Gabby Frank
Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

What: Semi-permanent tattoo startup Inkbox’s office Where: A former gym at King and Spadina How big: 13,000 square feet for 60 employees

Inkbox has come a long way from its startup days in the Ryerson Fashion Zone, where it was founded in 2016 by brothers Tyler and Braden Handley. Their press on tattoos, which are made using all-natural compounds from a special plant sourced in Panama, last up to two and a half weeks and have been used in the production of The Greatest Showman and Stranger Things. Nine months ago, the company moved from their former cramped Duncan and Richmond office to a sprawling space on King West. The new three-storey building houses every part of the process, from mixing the ink to shipping (they mail about 60,000 semi-permanent tattoos per month).

Tyler and Braden come from a family of factory workers, so they wanted to stay true to their industrial roots. “You can really tell the product is cut and made here, and that’s important,” says Tyler. The space is filled with trendy touches, counterbalanced by all of the necessities that accompany producing a product in-house: cardboard boxes, laser cutters and piles of paper with sketches for new tattoo designs.

Tyler describes the office environment as extremely non-traditional—and it’s certainly one that caters to tattoo enthusiasts. The company gives each employee $500 a year for “personal body branding,” and there’s even a studio on-site where they can use their credit to get permanent ink. Many of the staff are tattoo artists themselves and the company regularly brings in renowned artists from around the globe to set up shop for a few days (this month, it’s South Korea’s Noil Culture). 

The company logo is hard to miss from the street:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

The main floor is devoted to retail space, where clients can stop by to choose a semi-permanent tattoo design and have it applied:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

The upstairs columns were painted by local artists, including Emily May Rose, André Kan and Bareket:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

The formulas are mixed in-house. Each beaker contains enough ink for a few hundred tattoos:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

They also make semi-permanent ink for freehand designs. Here’s where it’s bottled:

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Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

This wall shows off some of the company’s collaborations, including one with Vans Warped Tour:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

There’s also a Nerf gun wall, but it’s a purely decorative jab at startup office stereotypes:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

Here’s Charlie, one of the office pups:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

The tattoo studio doubles as a lounge:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

During our visit, one of the resident artists, Elyse Marcus, was giving a client a (permanent) tattoo:

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Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

One of the studio walls was designed by Sarah Skrlj, the brand’s director of artist community:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

The office also has a content studio, where the team creates images and videos for social media and the website. Here, they’re shooting a lemonade jug tattoo:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

Here’s where the tattoos are stored:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

And, finally, an inspiration wall features a handful of freehand designs:

Inside Inkbox's King West headquarters, with a tattoo studio and a mixing lab

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