Tim Hortons eyes China and India as part of world domination scheme
Tim Hortons is planning to expand its legacy (and its conspicuously poor grammar) to the rest of the world within the next four years. While the chain has a tenuous foothold in some parts of the U.S.—including 12 locations in New York City—Timmies execs will pitch an international growth strategy to the board of directors next month. The symbol of all that is Canadian also wants to break out of breakfast and snacks to boost sales at other times of the day.
Reports CP:
“It’s easy to say ‘I should be in China, I should be in India, lots of people there,’ but if you look at the landscape, it’s littered with people who jumped in too quickly. So we’re going to do it in a business-like manner, do the evaluations and then make the appropriate decisions wherever that might be,” said [Tim Hortons CEO Don Schroeder].
One retail analyst told the Canadian Press that cultural differences in consumption habits overseas could be difficult to overcome. We can’t wait to see the weird fast food options that come out as Timmies tries to go multicultural. Double-double masala chai, anyone?
• Tim Hortons plans to go global [Toronto Star] • Tim Hortons plans to go global [CBC] • How do you say ‘rrrroll up the rim’ in Punjabi?: Tim Hortons plans to go global [CP]
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