The Real Jerk turns to crowd-funding to bring its old mural to its new space
No Caribbean restaurant in Toronto has managed to attract quite as much press coverage as The Real Jerk, whose scrappy story of a mom-and-pop shop pushed out by a big, bad landlord galvanized a tremendous amount of goodwill from the community. Now that they’re set to open a new location down the street from their old one, owners Ed and Lily Pottinger are hoping to monetize that sentiment to transplant the restaurant’s familiar smiling-sun mural. Or rather, an 18-by-12-foot photo of the mural, which will be installed in the new dining room, as shown above.
The procedure will cost $2,450, and like quite a few Toronto restaurants, they’ve turned to Indiegogo to try to raise the money from their fans. Perks for supporters range from a free appetizer (for a $15 contribution) up to a private, all-you-can-eat booking for 90 guests (for the full $2,450). The restaurant has already raised $451, and has 38 days left in its campaign. We’re betting they make it. See their pitch [Indiegogo] »
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