/
1x
Advertisement
Proudly Canadian, obsessively Toronto. Subscribe to Toronto Life!
Food & Drink

The Beer Store is giving four stores a boutique makeover

By Michelle Reddick
Copy link
The Beer Store is giving four stores a boutique makeover
(Image: The Beer Store)

The Ontario beer chain owned by Labatt, Molson and Sleeman’s is completely revamping four GTA locations—College and Bathurst, Parliament and Winchester, Danforth and Greenwood and Hopedale Mall in Oakville—as part of a pilot program to test a new, more modern appeal.

The makeover includes a new logo and colour scheme, more refrigeration space for featured seasonal suds and tablets to take orders rather than outdated beer walls. There’s also pictures of juicy burgers plastered on the walls. The move is likely a response to the recent explosion in the popularity of craft beer and increased competition from new retail shops attached to restaurants and pubs, like the Bellwoods Brewery beer store. If the pilot works, The Beer Store plans to change its entire outfit. While a cosmetic upgrade is definitely overdue, we hope some things stay the same: we’d miss the quaint clickity-clack of a case of beer slowly rolling along those old-timey conveyor belts.

THIS CITY

Obsessive coverage of Toronto, straight to your inbox

By signing up, you agree to our terms of use and privacy policy. You may unsubscribe at any time.

Advertisement
Advertisement

Big Stories

The $4-Million Girlfriend Experience: The thief, the cam girl and their whirlwind fraudulent romance
Deep Dives

The $4-Million Girlfriend Experience: The thief, the cam girl and their whirlwind fraudulent romance

Inside the Latest Issue

The July issue of Toronto Life features a behind-the-curtain look at the insatiable political ambitions of Doug Ford. Plus, our obsessive coverage of everything that matters now in the city.